Brianne West: Ethique founder and former CEO on the world's first waste-free drinks company Incrediballs

A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies.  Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink.  Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic.  She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal.  She says scientists have been working on stabilising these elements.  LISTEN ABOVE See omnystudio.com/listener for privacy information.