Brick & Mortar Business Lessons and the Importance of Building A Tribe with Autumn Geist

Welcome to the first episode of Her Story So Far. I’m honored to share the mic with my beautiful, badass friend Autumn Geist. Autumn is a generous, driven, community-minded Black female entrepreneur. I just know you’ll appreciate her candid, insightful take on the experience of building a business. From nurturing the seed of an idea to dealing with sacrifice and setbacks, to becoming the face of a brand, Autumn has done it all. I’m sure you’ll be as inspired as I am by her wit, wisdom, and persistence.About My GuestAutumn Geist is an artist, teacher, speech coach, creative, elected official, community organizer, mother of three incredible humans, and grandma of one beautiful little girl. She’s the founder and owner of The Collective, A Lifestyle Boutique & Makery, in Lisle, Illinois.MentionedExplore The Collective, A Lifestyle Boutique & Makery, at https://thecollectivelhe.com/Autumn’s vision for The Collective was inspired by the novel The Red Tent by Anita Diamant. https://anitadiamant.com/books/the-red-tent/  About MeI’m Lesley Whitehead, artist, photographer, and multi-passionate marketer. You can find me and my work at https://lesleywhiteheadphotography.com/ About The ShowHer Story So Far is edited by K.O. Myers at Particulate Media https://particulatemedia.com © 2023 Lesley Whitehead