Bridging AI and Human Context with Ari Kahn & John Murcott

Join Ari Kahn, CEO of Bridgeline, and John Murcott, EVP of Product and Strategy, as they unravel the transformative impact of artificial intelligence on online search and merchandising. Dive deep into the world of large language models and vector databases, understand the essence of genuine online engagement, and discover how the future of search aims to replicate the nuance of human conversation. From discussing the magic behind large language models to confronting the challenge of the dreaded ‘No Results’ page, this episode is a masterclass on how AI aims to make the digital realm more human-centric. As a bonus, get a teaser on the intriguing differences between B2B and B2C search experiences. If you're keen on understanding the future of AI in search and how it promises to reshape online interactions, this is a conversation you can't miss!