Bridging the divide between sales & marketing with Alice de Courcy @ Cognism

In this episode of the Soundcheck we have Alice de Courcy the group CMO at Cognism and author of The Diary of a First Time CMO on the mic. We'll be discussing… The importance of collaboration between sales and marketing Aligning sales and marketing with common goals and tackling challenges that come up when teams aren't on the same page Practical tips to enhance communication between the two teams Leveraging experts and measuring the success of a campaign Alice also shares the steps Cognism took to get their sales and marketing teams working together like a well-oiled machine and moving in the same direction. Where to find Alice: Linkedin Check out Cognism trumpet in the wild: Website Linkedin Twitter Youtube Tiktok