Bridging the Gap Between Sales and Marketing

What this episode covers

In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize marketing for subpar leads. She also stresses the critical role of communication, collaboration, and mutual understanding in overcoming the blame game and achieving synergy.

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Frequently Asked Questions

How long is this episode of Sale Leadership Awakening?

This episode is 26 minutes long.

When was this Sale Leadership Awakening episode published?

This episode was published on July 6, 2024.

What is this episode about?

In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize...

Can I download this Sale Leadership Awakening episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.