EPISODE · Apr 22, 2026 · 14 MIN
Bring Up Money: How to Talk About Budget Without Sounding Like a Salesperson
from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli
Nobody likes talking about money. You hate asking, they hate being asked, and somehow it still has to happen. In this episode I'm breaking down why the budget conversation doesn't have to be the awkward moment everyone dreads, how to bring it up in a way that actually feels helpful to your client, and what to do when they still won't give you a number. This one will change how you think about money on a sales call.
What this episode covers
Nobody likes talking about money. You hate asking, they hate being asked, and somehow it still has to happen. In this episode I'm breaking down why the budget conversation doesn't have to be the awkward moment everyone dreads, how to bring it up in a way that actually feels helpful to your client, and what to do when they still won't give you a number. This one will change how you think about money on a sales call.
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Bring Up Money: How to Talk About Budget Without Sounding Like a Salesperson
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