Bring Your Product Idea to Life: The Journey from Prototyping to Mass Production

At Rev: Ithaca Startup Works, part of the Center for Regional Economic Advancement at Cornell (CREA), Ken Rother helps entrepreneurs launch physical product startups through his role as director and hardware programs lead. He joins host Chris Wofford in this episode of the Cornell Keynotes podcast from eCornell to offer guidance on bringing a physical product to market – from developing a prototype to securing investors.  Listen and learn how to:Understand whether you are solving a real customer problemUse the Business Model CanvasFind maker spaces and incubatorsPlan and build “looks like” and “works like” prototypesSeparate the processes of prototyping and manufacturingIdentify the best partners for product reproducibilityStrategize for product distribution and marketingSeek funding and de-risk your product for investorsRev: Ithaca Startup Works supports every kind of startup, including those focused on hardware and physical products. Explore Rev’s programs and services to help you launch and grow your product startup, including this summer’s Prototyping Hardware Accelerator.Bookmark these resources on entrepreneurship, product development and product management curated by Ken Rother and learn more in his Product Development certificate program from eCornell.CREA is a division of Research & Innovation at Cornell. Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.