Bringing a French Medtech to Tech Week NYC

EPISODE SUMMARYThis week, I'll be in New York City moderating an important event for a French medtech founder I've been working with for about two months. The event we're walking into looks very different from the one he first described to me, and the gap between those two versions is the thing every French founder needs to understand before introducing their company in the US. In this episode I take you inside the architecture of what we're actually building for Bruno Aubert and WarnFeet, the principle behind it, and why the part that matters most happens after the slides come down.IN THIS EPISODE- Why a 90-minute keynote-and-Q&A format empties a New York room twenty minutes before the networking even starts- What happens when you ask a room of strangers to commit publicly to a scientific advisory board, and the simple reframe that actually worksMENTIONED IN THIS EPISODEBruno Aubert and WarnFeet: Bruno is the founder and CTO of SoleCooler, a French company building the first mass-market diabetic foot prevention system, WarnFeet. It's their newest product. If you're in NYC, come to our medtech breakfast! 🗓️ Wednesday June 3, 8:45-11:00AM 📍 Maison de l'Occitanie à New York 🎟️ RSVP here: https://partiful.com/e/pRGMGLY8pbqZl3qbuG9sABOUT CROSSING THE ATLANTICCrossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Hosted by Christina Rebuffet-Broadus, an American who has spent 20+ years in France and founded TransAtlantia, each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks. New episodes every two weeks.CONNECT WITH ME, CHRISTINA REBUFFET-BROADUS- Website: transatlantia.com- LinkedIn: Christina Rebuffet-Broadus- Email: [email protected]