Bringing Joy to Compliance: A Conversation with Virginia MacSuibhne

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network. Ronnie’s company, Learnings, and Entertainment, utilizes the entertainment devices people use to consume information in their everyday, non-work lives and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. In this episode of Creativity and Compliance, Tom Fox and Ronnie Feldman are joined by Virginia MacSuibhne, former Chief Compliance Officer for Roche and Agilent Technologies. Virginia shares her unique approach to making compliance accessible, engaging, and fun. Emphasizing the importance of a personal brand, she discusses her philosophy of authenticity and how it translates into creating clear, actionable, and enjoyable guidance. Her unconventional methods, including using infographics, breaking down complex policies, and injecting humor and personal interests, have significantly impacted employee engagement and compliance culture. Virginia highlights the critical role of user experience (UX) in compliance, urging practitioners to rethink their policies and communication strategies. She shares anecdotes of her creative initiatives, such as wearing a unicorn costume to training sessions, integrating compliance messages into existing training programs, and making hotline experiences as user-friendly as possible. Her mantra, ‘What makes you weird makes you wonderful,’ encourages compliance professionals to bring their unique selves to their work to foster a more approachable and effective compliance environment. Key highlights: Virginia’s Philosophy on Compliance Creating an Engaging Compliance Program Simplifying Policies and Procedures Innovative Training and Communication Techniques Overcoming Pushback and Building a Business Case Resources: Virginia MacSuibhne on LinkedIn Ronnie: Ronnie Feldman (LinkedIn) Learnings & Entertainments (LinkedIn)  Ronnie Feldman (Twitter) Learnings & Entertainments (Website) Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote speak-up culture and the E&C team as positive and helpful. E&C Training Jams – a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses.  Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong. Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care. 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches. Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning. Tom Instagram Facebook YouTube Twitter LinkedIn Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot. Learn more about your ad choices. Visit megaphone.fm/adchoices