Broad or Lookalike: Which is Better?

Facebook is suing advertisers over deceptive practices A nice addition for those of you who are face-deep in Search Console every day Better check your Instagram to make sure their latest change doesn’t cut your DMs off And the journey so far to put one ad — just one — on this very podcast. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers. Links to Tod's social media at at the bottom of http://TodayInDigital.com  Sources: https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266 https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/ https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/ --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy