Bruce Haines is Harvesting Hope: The Rise of South Dakota's Soybean Industry

Mitchell farmer Bruce Haines is amazed at what he witnesses every day on the horizon. “I see something that is the most exciting thing I’ve ever seen in my lifetime,” said Haines, excited about progress toward completion of South Dakota’s latest soybean crush facility. The structure represents what Haines says is an opportunity to build soybean demand. Haines decided against following his grandfather and father into veterinary medicine, venturing instead into ownership of McDonald’s restaurants. His first love, however, is turning soil every spring. “Is this Heaven?” he asks. “No, it’s just a farm field in South Dakota.”