EPISODE · Mar 30, 2026 · 1H 6M
Bryant Van Weerd - Insights From A Marketing Expert In The Craft Beverage Industry
from Jeremy Lincoln Show · host SmokyMountainHomebrew
Bryant Van Weerd, a marketing expert in the craft beverage industry. They discuss the evolution of craft beer marketing, the impact of COVID-19 on breweries, and the importance of brand identity. Bryant shares insights from his experiences working with the Brewers Association and highlights current trends in the industry, including the significance of food offerings in breweries. The discussion also touches on the challenges faced by breweries in maintaining public awareness and the role of social media in marketing. As they explore Bryant's home brewing journey, they conclude with rapid-fire questions that reveal personal preferences and insights into the future of the craft beverage landscape.-------------------------------------------Jeremy Lincoln Show Links SUBSCRIBE: / @jeremylincolnshowSign up: jeremylincolnshow.beehiiv.comListen on Apple: https://podcasts.apple.com/us/podcast/jeremy-lincoln-show/id1853010507Listen on Spotify: https://open.spotify.com/show/3bLkPSvvBgIKYAOA3hlylAFollow on Instagram: https://www.instagram.com/jeremylincolnshow/Follow on TikTok: https://www.tiktok.com/@jeremylincolnshowFollow on Facebook: https://www.facebook.com/profile.php?id=61583833223126 Follow on X: https://x.com/jlincolnshowSupport the Show: Pateron: https://www.patreon.com/cw/jeremylincolnshowBuy me a Coffee: https://buymeacoffee.com/jeremylincpRecipes from Homebrewershttps://drive.google.com/drive/folders/1b65jXOFevFO4JRUq0TyxU7gmFpTrXcvy?usp=sharingChapters00:00 Introduction to Craft Beverage Marketing03:09 Navigating the Craft Beverage Landscape During COVID06:08 The Role of Social Media in Craft Beverage Marketing08:54 Creating Content for the Brewers Association12:06 Innovative Marketing Strategies for Craft Breweries15:05 Trends and Challenges in the Craft Beverage Industry18:18 Missed Opportunities in Brewery Branding21:05 The Importance of Unique Brand Identity24:12 Public Awareness and Market Positioning27:09 Specialization vs. Diversification in Craft Brewing27:52 Craft Beer Differentiation Strategies29:30 The Importance of Lager in Craft Brewing30:28 Full Pour Media's Shift in Focus31:46 Exploring the Beverage Industry Beyond Beer35:40 Wisconsin's Brewing Culture and Notable Breweries39:50 Unique Brewery Experiences and Tours44:36 Networking and Learning in the Brewing Community49:31 Community Support in Homebrewing50:45 First Brewing Experiences and Lessons Learned54:10 Brewing Failures and Learning from Mistakes55:07 Successful Brewing: The Oatmeal Stout01:01:32 Future Brewing Plans and Collaborations01:03:09 Marketing Insights and Upcoming Projects#JeremyLincolnShow #podcast #CraftBeer #Marketing #HomeBrewing #BreweryTrends #WisconsinBreweries #VideoProduction #CraftBeverageIndustry #SocialMediaMarketing #BreweryBranding #COVID19Impact
What this episode covers
Bryant Van Weerd, a marketing expert in the craft beverage industry. They discuss the evolution of craft beer marketing, the impact of COVID-19 on breweries, and the importance of brand identity. Bryant shares insights from his experiences working with the Brewers Association and highlights current trends in the industry, including the significance of food offerings in breweries. The discussion also touches on the challenges faced by breweries in maintaining public awareness and the role of social media in marketing. As they explore Bryant's home brewing journey, they conclude with rapid-fire questions that reveal personal preferences and insights into the future of the craft beverage landscape.-------------------------------------------Jeremy Lincoln Show Links SUBSCRIBE: / @jeremylincolnshowSign up: jeremylincolnshow.beehiiv.comListen on Apple: https://podcasts.apple.com/us/podcast/jeremy-lincoln-show/id1853010507Listen on Spotify: https://open.spotify.com/show/3bLkPSvvBgIKYAOA3hlylAFollow on Instagram: https://www.instagram.com/jeremylincolnshow/Follow on TikTok: https://www.tiktok.com/@jeremylincolnshowFollow on Facebook: https://www.facebook.com/profile.php?id=61583833223126 Follow on X: https://x.com/jlincolnshowSupport the Show: Pateron: https://www.patreon.com/cw/jeremylincolnshowBuy me a Coffee: https://buymeacoffee.com/jeremylincpRecipes from Homebrewershttps://drive.google.com/drive/folders/1b65jXOFevFO4JRUq0TyxU7gmFpTrXcvy?usp=sharingChapters00:00 Introduction to Craft Beverage Marketing03:09 Navigating the Craft Beverage Landscape During COVID06:08 The Role of Social Media in Craft Beverage Marketing08:54 Creating Content for the Brewers Association12:06 Innovative Marketing Strategies for Craft Breweries15:05 Trends and Challenges in the Craft Beverage Industry18:18 Missed Opportunities in Brewery Branding21:05 The Importance of Unique Brand Identity24:12 Public Awareness and Market Positioning27:09 Specialization vs. Diversification in Craft Brewing27:52 Craft Beer Differentiation Strategies29:30 The Importance of Lager in Craft Brewing30:28 Full Pour Media's Shift in Focus31:46 Exploring the Beverage Industry Beyond Beer35:40 Wisconsin's Brewing Culture and Notable Breweries39:50 Unique Brewery Experiences and Tours44:36 Networking and Learning in the Brewing Community49:31 Community Support in Homebrewing50:45 First Brewing Experiences and Lessons Learned54:10 Brewing Failures and Learning from Mistakes55:07 Successful Brewing: The Oatmeal Stout01:01:32 Future Brewing Plans and Collaborations01:03:09 Marketing Insights and Upcoming Projects#JeremyLincolnShow #podcast #CraftBeer #Marketing #HomeBrewing #BreweryTrends #WisconsinBreweries #VideoProduction #CraftBeverageIndustry #SocialMediaMarketing #BreweryBranding #COVID19Impact
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Bryant Van Weerd - Insights From A Marketing Expert In The Craft Beverage Industry
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