Build It Right Then Grow

There comes a point where you know your brand needs to step up—but knowing where to invest first can feel unclear.In this episode, Clare Sheffield shares one of the most common (and costly) mistakes founders make: investing in packaging, marketing or content before building a strong brand identity.Using real client examples and a simple “building a house” analogy, Clare explains why your brand identity is the foundation—and how skipping it can lead to wasted time, money and momentum.You’ll learn:Why identity should always come before packagingHow to invest in your brand in the right orderWhat to prioritise if you want your brand to scaleIf you’re a founder of a product-based, purpose-led brand and you’re ready to invest more seriously, this episode will help you do it with clarity and confidence.