Building a B2B Growth Tech Stack with Kenan Rappuchi

Welcome to Episode 7 of The Revenue Recipe.In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.They also cover budgeting for CRM setup, ensuring data security, and aligning your tech stack with your business model to drive long-term growth.Whether you're launching a startup or scaling an established B2B company, this episode is packed with actionable advice.Don't miss the 75% discount for qualified startups on HubSpot for Startups and insights on Sellerant’s Growth Hero onboarding program.Tune in to Episode 7 of The Revenue Recipe and subscribe for more expert insights!Host: Ben WigginsGuest: Kenan Rappuchi, Founder and CEO of SellerantTime Stamps & Show Notes: (00:00 - 00:36) Intro to B2B Tech Stack(00:37 - 01:18) Choosing the Right CRM(01:19 - 02:41) Salesforce vs. HubSpot(02:42 - 03:48) HubSpot & Inbound Marketing(03:49 - 04:29) CRM Marketplace & Integrations(04:30 - 06:19) CRM Selection Factors(06:20 - 08:42) CRM Implementation Best Practices(08:43 - 10:27) Risks of DIY CRM Setup(10:28 - 13:07) CRM Pricing & Discounts(13:08 - 14:49) Onboarding & Setup Costs(14:50 - 16:16) Celerant & HubSpot(16:17 - 18:26) CRM Data Security(18:27 - 19:55) Ownership of Tech Stack(19:56 - 21:24) Key Takeaways and Closing