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Building a brand

How should a retailer go about building their brand, and what is meant by 'a brand'?

An episode of the Retail management and marketing - for iPod/iPhone podcast, hosted by The Open University, titled "Building a brand" was published on June 10, 2011 and runs 8 minutes.

June 10, 2011 ·8m · Retail management and marketing - for iPod/iPhone

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Summary

How should a retailer go about building their brand, and what is meant by 'a brand'?

Episode Description

How should a retailer go about building their brand, and what is meant by 'a brand'?

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