EPISODE · Feb 16, 2026 · 17 MIN
Building a Brand While Building a Home | Ep 33
from The Home Stretch Pod · host Elise Burton
There’s something about winter that makes you reflect… and this episode turned into exactly that! Be ready for Winter Olympics chats with a cup of tea and feeling the cold in our new home, to talking about curling curiosity, gloomy lighting struggles and the realities of filming content in winter. This episode is part cosy life chat, part honest creator diary. I’m also sharing a real mindset shift I’ve had around Instagram vs TikTok, the pressure to niche down, and what building long-term trust actually looks like online. If you’re trying to grow something in your late 20s whether that’s a home, a business or a personal brand then this one’s for you. ⏱️ Episode Timestamps: 00:00 Winter Olympics vibes, tea & feeling the cold at home 02:24 Curling curiosity: from shuffleboard to trying it 03:32 Gloomy lighting & camera focus fails 04:47 Detoxing & reframing Instagram vs TikTok mindset 08:06 Creative reels & scrapbook editing apps (Canva vs Criso) 09:50 The 30-part TikTok series: workflow & batching 13:49 Niche down or not? Trust, community & long-term growth 15:20 Wrap-up: Olympics + social media takeaways If you’re building something behind the scenes and wondering if you’re doing it right, you’re not alone!! 🤍 🔔 don’t forget to like, subscribe & hit the bell for new episodes every Monday at 11am! subscribe to the podcast on: Spotify | Apple Podcasts | wherever you get your podcasts 🎧 📱 come say hi on TikTok & Insta: @thehomestretchpod work with me 💌 [email protected] DISCLAIMER: Everything discussed in this podcast is based on personal experiences and is for informational and entertainment purposes only. It is not financial advice, so please consult a professional before making any financial decisions. Music: Jazzy Night by Audio Library Beats Group Free Download / Stream: https://www.audiolibrary.com.co/audio-library-beats/jazzy-night Music promoted by Audio Library: https://youtu.be/GNV-X6h9Hec
What this episode covers
There’s something about winter that makes you reflect… and this episode turned into exactly that! Be ready for Winter Olympics chats with a cup of tea and feeling the cold in our new home, to talking about curling curiosity, gloomy lighting struggles and the realities of filming content in winter. This episode is part cosy life chat, part honest creator diary. I’m also sharing a real mindset shift I’ve had around Instagram vs TikTok, the pressure to niche down, and what building long-term trust actually looks like online. If you’re trying to grow something in your late 20s whether that’s a home, a business or a personal brand then this one’s for you. ⏱️ Episode Timestamps:00:00 Winter Olympics vibes, tea & feeling the cold at home02:24 Curling curiosity: from shuffleboard to trying it03:32 Gloomy lighting & camera focus fails04:47 Detoxing & reframing Instagram vs TikTok mindset08:06 Creative reels & scrapbook editing apps (Canva vs Criso)09:50 The 30-part TikTok series: workflow & batching13:49 Niche down or not? Trust, community & long-term growth15:20 Wrap-up: Olympics + social media takeaways If you’re building something behind the scenes and wondering if you’re doing it right, you’re not alone!! 🤍 🔔 don’t forget to like, subscribe & hit the bell for new episodes every Monday at 11am! subscribe to the podcast on: Spotify | Apple Podcasts | wherever you get your podcasts 🎧 📱 come say hi on TikTok & Insta: @thehomestretchpod work with me 💌 [email protected] DISCLAIMER: Everything discussed in this podcast is based on personal experiences and is for informational and entertainment purposes only. It is not financial advice, so please consult a professional before making any financial decisions. Music: Jazzy Night by Audio Library Beats Group Free Download / Stream: https://www.audiolibrary.com.co/audio-library-beats/jazzy-night Music promoted by Audio Library: https://youtu.be/GNV-X6h9Hec
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Building a Brand While Building a Home | Ep 33
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