This Ambitious Working Mom Founded Her Dream Business From Home

There’s no clean handoff between work and parenting. It all happens at the same time.Paula shares how years of frustration over finding snacks her kids would actually eat turned into Sampleit, and what it really took to get there. Not a perfect routine or carved-out hours, but stolen moments between school drop-offs, snack requests, and the constant pull of little people who need you right now.Paula opens up about the mom guilt that creeps in when you're trying to build something for yourself, how she navigates work when her kids are watching, and why she stopped trying to separate the two. She also talks about the "let me fill you up" approach that became her reset button and what it actually looks like to show up for your business and your family in the same messy hour.This is what building something looks like when you're also raising someone.Jump into the conversation:(00:00) Meet Paula Wise(01:33) The idea behind Sampleit(03:40) How motherhood shifted what work felt like(10:30) "Better for you" vs perfect parenting(11:45) What flexible work actually looks like day to day(19:45) Trying to be present while your brain is still working(26:55) Why working outside the house can feel easier(28:10) Traveling without your kids and what comes up(33:03) Teaching independence and modeling work(35:11) Staying connected while you're away(39:54) Taking time off as a business owner(41:54) Save of the week: Empty boxes > toysConnect with Mallory Lee: https://www.linkedin.com/in/mallorylee/Connect with Shannon Curran: https://www.linkedin.com/in/shannon-sweeny-curran/Connect with Paula Wise: https://www.linkedin.com/in/paulawise/Check out Sampleit: https://sampleitbox.com/Produced in partnership with Share Your Geniuswww.shareyourgenius.com