Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6

In today's episode, we have an insightful discussion on what it takes to build a data-driven organisation. Joining us is Penelope Bellegarde, a data specialist who has worked with brands like TUI and PwC and now runs her own company, DataTouch. We explore the challenges organisations face in becoming data-driven and how AI fits into the picture. We talk about the need for a solid vision and the importance of having a measurement framework. We also delve into the environmental concerns related to data centers and the significance of ESG. Whether you're a data novice or an expert, this episode offers valuable insights and tips for leveraging data in your business.   See all episodes here:  Multichannel Success Podcast Season 4