Building a fashion brand for STEM-loving kids and adults

When Jaya Iyer couldn’t find science-themed dresses for her daughter, she realized that other parents must be feeling the frustration. Wanting to empower her daughter and others, she launched Svaha USA, a STEAM-based fashion brand that creates clothing for the entire family. What started as a mission to challenge gender stereotypes in kids' clothing has grown into a thriving business known for its bold, brainy designs.   Chapters 00:00 Introduction and background 7:00 Challenges when starting the business 14:13 Creating the clothing 20:30 Fulfilling orders 23:18 Building a mission-driven brand 25:31 Balancing family and work 30:16 Reflecting on the business 31:34 Advice for other entrepreneurs 33:11 Closing and contact