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Building a Higher Ed Podcast Without Institutional Support episode artwork

Sep 22, 2025 36 min

Building a Higher Ed Podcast Without Institutional Support

from Continuing Studies: Higher Ed Podcasting Hosted by Jennifer-Lee Gunson & Neil McPhedran. HigherEdPods.com. Podium Podcast Co.

How a higher ed leader built a podcast on her own terms. Sarah Holtan, Assistant Provost of Academic Affairs at Carroll University and creator of Get Down to College Business, shares her journey as a “lone wolf” podcaster building a show outside of institutional walls. She discusses the advantages and challenges of separating her passion project from her day job, the legal and practical steps she took to protect her work, and the lessons she’s learned about setting goals, building her network, and sustaining momentum. With insights on ownership, consistency, and professional growth, this conversation offers valuable takeaways for anyone considering launching or maintaining a higher education podcast. Episode Links: Sarah Gilbert Holtan, PhD - Carroll University | LinkedIn Get Down to College Business | Business & Higher Ed Podcast Higher Educational Leadership Training & College Consulting Services Get Down to College Business Connect with Us Share Feedback & Ask Questions: [email protected] Learn More: Continuing Studies Podcast Follow: Continuing Studies LinkedIn Page Join LinkedIn Group: University Podcasters Network Connect w/ Jen: LinkedIn or [email protected] Connect w/ Neil: LinkedIn or [email protected] Twitter: @namcphedran / @podiumpodcastco Youtube HigherEdPods Chapters: (00:00) - Introduction (04:04) - Building Networks at PodCon (05:29) - Sarah’s Journey & Hats Worn (07:17) - Launching Get Down to College Business (09:01) - Lone Wolf Podcasting (13:33) - Day Job vs. Passion Project (15:37) - From Passion Project to Personal Brand (17:55) - Building Community Through EdUp (19:03) - Talking with Your Institution (22:10) - Institutional vs. Independent Podcasts (25:31) - Pro Tips for Going Solo (29:46) - Overcoming Podfade (31:33) - Monetization & Growth (34:15) - Conclusion

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Building a Higher Ed Podcast Without Institutional Support

0:00 36:38

Chapters

  1. 0:00 Introduction
  2. 4:04 Building Networks at PodCon
  3. 5:29 Sarah’s Journey & Hats Worn
  4. 7:17 Launching Get Down to College Business
  5. 9:01 Lone Wolf Podcasting
  6. 13:33 Day Job vs. Passion Project
  7. 15:37 From Passion Project to Personal Brand
  8. 17:55 Building Community Through EdUp
  9. 19:03 Talking with Your Institution
  10. 22:10 Institutional vs. Independent Podcasts
  11. 25:31 Pro Tips for Going Solo
  12. 29:46 Overcoming Podfade
  13. 31:33 Monetization & Growth
  14. 34:15 Conclusion

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Frequently asked questions

How long is this episode of Continuing Studies: Higher Ed Podcasting?

This episode is 36 minutes long.

When was this Continuing Studies: Higher Ed Podcasting episode published?

This episode was published on September 22, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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