Building a Marketing Business: The Reality of Freelancing, Clients & Strategy with Suz from Bird & Emmy

In this episode, I’m joined by Susie from Bird & Emmy, a marketing strategist originally from Cape Town who has spent over 20 years working in the industry across agencies, in-house roles and now running her own business.We talk about what it really looks like to build a marketing business from redundancy and taking the leap into freelancing, to managing clients, setting boundaries and navigating the ever-changing world of marketing.Susie shares insights from working across multiple industries (including oil & gas), how she built her business from scratch while raising her daughter, and the lessons she’s learned over a decade of running Bird & Emmy.If you work in marketing, run a business, or want to understand the strategy behind effective marketing, this episode is packed with honest insights and practical advice.In this episode we discuss:• Starting a marketing business after redundancy • The reality of freelancing and finding your first clients • Working across different industries as a marketer • Why strategy matters more than just posting on social media • Setting boundaries with clients • Managing work, life and running your own businessCONNECT WITH SUZ:Instagram - @suzabirdWebsite - https://birdandemmy.co.uk/LinkedIn - https://www.linkedin.com/in/suz-bird/The Creative Conversation: The Start-Up Series is produced by Greene Creatives. Connect with us: www.greenecreatives.co.uk | Instagram: @greenecreatives