EPISODE · Feb 6, 2025 · 28 MIN
Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
from Shopify Masters · host Shuang Esther Shan, Shopify, Alice Li
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
What this episode covers
In this episode of Shopify Masters, Alice Li, founder and CEO of First Day, shares her journey in building a values-driven health and wellness brand that's nearing 9 figures in sales. Tune in to hear Alice's advice on research, building a profitable business model, and reaching the ideal target market.
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Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
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