Building a Personal Brand That Lawyers Can Trust with Rohit Seth

In this episode of The Legal BD Corner, host Ed Lovatt sits down with Rohit Seth, Director of Marketing at Cox & Palmer, to unpack the real meaning of personal branding for lawyers—and why it’s about much more than flashy self-promotion. Together, they explore: ✨ What a personal brand really is—and why it’s your “emotional signature” 👥 How lawyers at every stage, from associates to seasoned partners, can stand out 📌 The three pillars of a memorable brand: clarity, consistency, and connection 💬 Why storytelling beats resumes and how LinkedIn can become a digital handshake 🚫 The biggest brand-killers lawyers should avoid—from ghosting to trying to be everything to everyone Rohit shares powerful examples of lawyers who built reputations not just on expertise, but on how they made clients feel—whether as “the calm in the storm,” “the fixer,” or the one who truly listens. This episode is packed with practical tips and fresh perspectives for lawyers, BD professionals, and law firm leaders who want to turn credibility into opportunity and make their personal brand a true driver of career growth.