Building A Successful Food Brand: The SoFreshNG Story

Building a successful food brand in Nigeria is about patience, systems, and learning the market one decision at a time.In this episode of Minding Your Business Africa, Olagoke Balogun, co founder and CEO of So Fresh Nigeria, shares the real story behind building So Fresh from a small fruit and vegetable store into one of Nigeria’s most trusted healthy food brands.We talk about listening to customers, surviving the early years of slow growth, managing fresh produce in a tough operating environment, building systems that scale, and why hustle can start a business but structure is what keeps it alive.This episode is for anyone trying to understand what sustainable entrepreneurship really looks like.