Building A Supplement Brand From The Ground Up | The Learning Curve Episode 1: Tom Wolfe

The Learning Curve Podcast – Episode 1: Tom Wolfe | Starting Scared, Building BigSo, here it is… Episode 1. It’s taken me longer than I’d like to admit to get this podcast off the ground – mostly because I’ve been chasing perfection and overthinking just about everything. But The Learning Curve is finally here, and I couldn’t think of a better person to kick things off with than one of my best mates, business partner, and the founder of Wolf Supplements – Tom Wolfe.Tom has played a massive role in my journey, long before we ever worked together. From watching each other’s content back in the MindsetMETA days to co-founding Wakefield Podcast Studios, we’ve come full circle. In this episode, we reflect on those early days, Tom’s biggest turning points, and what it actually takes to get something off the ground when you’ve got an idea… but no clue where to start.This one’s full of laughs, honest reflections, and raw insight into the messy, imperfect reality of building something meaningful — from scratch.🎙️ Episode Highlights & Time Stamps:00:00 – Intro: why this podcast exists and why Tom’s the perfect guest04:12 – Tom’s background: gym obsession, early job experience, and the first Wolf Supps logo07:45 – “I wish I’d started sooner” – how hesitation almost killed the Wolf Supplements dream12:40 – Starting with £10k and a manufacturer that had never made pre-workout before17:30 – Balancing passion with pressure — living off £300 a day at the shop22:01 – The real challenges of school, dropping sets, and flipping academic failure28:00 – “Success” is subjective – redefining the idea of achievement34:20 – Why Tom never went into finance, and the whole “almost went travelling” saga41:13 – COVID hits — and creates the unexpected gap to build Wolf Supps44:50 – Finding the right moment to act (and why the longer you wait, the harder it becomes)49:00 – Building Wakefield Podcast Studios and the biggest risks we took55:15 – Burnout, balance, and the importance of integrity in business1:00:00 – Learning in public, alignment between words and actions, and the power of just starting1:05:48 – Final thoughts: Tom’s biggest learning curve and what’s next for Wolf SupplementsWhether you're stuck at a crossroads or chasing your next big idea, I hope this conversation sparks something in you. This isn’t about being a guru or having all the answers — it’s about exploring the journey, the learning curves, and hopefully helping you navigate your own.Let me know what you think — and if you’ve made it this far… I appreciate you.