Building a two-sided marketplace with Laura Beales from Tally Workspace

In this episode of Seed to Success, Alastair sits down with Laura Beales, COO and co-founder of Tally Workspace who shares her insights into the challenges and triumphs of building a two-sided marketplace model in the property business.   Laura’s journey from accountant to tech entrepreneur offers practical advice for founders navigating the complexities of scaling a start-up and creating a respected brand in business. Laura discusses the importance of adaptability, prioritising advice over money, and the significance of understanding strategic drivers in a two-sided marketplace model.   Tune in to hear about her experiences fundraising, building a strong co-founder dynamic, strategic pivots and leveraging grants for early-stage businesses!   _ Show notes:   00:00:00 - Introduction 00:00:39 - What is Tally Workspace? 00:01:44 - Laura’s background 00:02:54 - Transition to entrepreneurship 00:08:04 - Evolution of Tally Workspace 00:15:06 - The importance of user research and adaptation 00:16:26 - Co-founder relationship 00:21:50 - Funding and grants 00:27:53 - Fundraising tips 00:28:12 - Building trust with angel investors 00:32:44 - Investing in people 00:34:03 - Governance and reporting 00:36:32 - LTV to CAC ratio 00:43:24 - Tracking interactions 00:44:17 - Importance of GMV