EPISODE · Feb 1, 2026 · 11 MIN
Building a UGC Marketplace: Alex's Journey with Media Maxing
from How Are You Building It? - Startups, AI and Marketing · host Prardhana Kennedy
In this conversation, I sit down with Alex, co-founder of Media Maxxing, to talk about what building a startup actually looks like before the wins show up.We cover:failing a first startup and what went wrongwhy distribution matters more than most tech founders thinkhow Alex went from building side projects to working with real userswhat it’s like joining a startup early and growing into a co-founder rolethe realities of building in the creator and UGC spaceIt’s an honest conversation about learning by doing, making mistakes, and building through uncertainty.This is Part 1 of the conversation.More founder conversations coming soon.
What this episode covers
In this conversation, I sit down with Alex, co-founder of Media Maxxing, to talk about what building a startup actually looks like before the wins show up.We cover:failing a first startup and what went wrongwhy distribution matters more than most tech founders thinkhow Alex went from building side projects to working with real userswhat it’s like joining a startup early and growing into a co-founder rolethe realities of building in the creator and UGC spaceIt’s an honest conversation about learning by doing, making mistakes, and building through uncertainty.This is Part 1 of the conversation.More founder conversations coming soon.
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Building a UGC Marketplace: Alex's Journey with Media Maxing
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