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Building a Wine Brand with Sarah Kraft of Hillersden

EPISODE · Jul 1, 2016 · 51 MIN

Building a Wine Brand with Sarah Kraft of Hillersden

from Cult of Startup Podcast

Craft wine is booming and today's guest is in the thick of it! We welcome Sarah Kraft, co-founder of Hillersden Wine to kick off July with a bang. Hillersden has been able to accomplish some mind blowing results within a short period of time. In this episode we cover topics that include: Why is it important to get involved in entrepreneurship at the college level? How jumping into a startup can be a way to discover your true passions? Doing vs planning? What is the difference between US and New Zealand wine? When a shopper picks up your product, what is the story you are telling them? How to execute marketing in niche locations that you might not normally think of? If you'd like to contact Sarah Kraft you can find her on Twitter/Instagram @Hillersden/@Hillersden, Facebook facebook.com/Hillersden or order direct from them at www.hillersden.com

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Building a Wine Brand with Sarah Kraft of Hillersden

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