Building-AI Native Advertising - Radical Talks

What this episode covers

Michael Rubenstein, Co-Founder & Co-CEO of Firsthand, joins Radical's Molly Welch to dig into what's broken in digital advertising — a trillion-dollar-plus industry that AI isn't just improving, it's replacing entirely. Drawing on a career that spans DoubleClick, AppNexus, and now Firsthand, Michael makes the case for why the future belongs to brand agents, not ads. The conversation covers how Firsthand's infrastructure meets consumers at the moment of intent, why the real bottleneck is structural rather than technical, and what has to be true for this new model to go mainstream without leaving brands behind.

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Frequently Asked Questions

How long is this episode of Radical Talks?

This episode is 39 minutes long.

When was this Radical Talks episode published?

This episode was published on May 6, 2026.

What is this episode about?

Michael Rubenstein, Co-Founder & Co-CEO of Firsthand, joins Radical's Molly Welch to dig into what's broken in digital advertising — a trillion-dollar-plus industry that AI isn't just improving, it's replacing entirely. Drawing on a career that...

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