Building an Academy & the Role of Video

Want to build an academy for your educational video content?  This episode of The Visual Lounge features Jaclyn Anku, Director of Community and Education at Gusto, and Elliott Morin, Creative Director at 3Motion Creative and Creative Founder of Jettison Creative. Jaclyn and Elliott explore their work together on Gusto Academy, how the project came about and why building an academy was the right move for them. Plus, they share tips on asking your superiors to back academy projects, deciding what content to feature and why, even on a small budget, academies can be super effective. A true masterclass in academy creation! Learning points from the episode include: 0:00 – Introduction 1:28 – Introducing the guests 2:51 – Let’s introduce Gusto 3:34 – Customer education at Gusto 4:55 – What Jaclyn has done at Gusto 7:52 – Why they started an academy 10:13 – Deciding on what content to create for an academy 15:38 – How to get investment on an academy 19:36 – Structuring your content 22:09 – How Elliott meets Jaclyn’s requirements 24:37 – Presenting skills 31:37 – Impact of bringing a community together for video production 34:52 – Updating and adding to your academy content 37:20 – Gusto’s docuseries partnership 39:10 – Jaclyn and Elliott’s speed round 45:06 – Elliott’s final take 45:40 – Jaclyn’s final take 45:58 – Outro Important links and mentions: Follow Jaclyn on LinkedIn Follow Elliott on LinkedIn Gusto website 3Motion Creative website Intellum documentary about the building of the Gusto Academy