Building an Olive Oil Brand That Farmers Trust and Shoppers Love

from Shopify Masters · host Shuang Esther Shan, Shopify, Citizens of Soil, Sarah Vachon

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

How Citizens of Soil built a purpose-driven olive oil brand through refillables, ethical sourcing, and support for family-owned and women-led farms.

NOW PLAYING

Building an Olive Oil Brand That Farmers Trust and Shoppers Love

0:00 30:38

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Shopify Masters?

This episode is 30 minutes long.

When was this Shopify Masters episode published?

This episode was published on May 22, 2025.

What is this episode about?

Can I download this Shopify Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!