Building and scaling an app: Advice from the WineLikes founder episode artwork

EPISODE · Oct 15, 2025 · 29 MIN

Building and scaling an app: Advice from the WineLikes founder

from Side Hustle to Small Business · host Hiscox

Jeff Gillis, founder of WineLikes, turned his lifelong passion for wine into a tech startup designed to change how people discover their next bottle. After years in the hospitality industry, Jeff realized the demanding lifestyle no longer fit the parent he wanted to be. Inspired to build something different, he created WineLikes, a social app that connects wine lovers, makes recommendations easier, and helps people enjoy wine without the overwhelm. In this episode, Jeff shares how he built the app, the role of technology in modern wine culture, and how he balances entrepreneurship with family life.   Chapters 00:00 Introduction and background 5:12 Building the app 9:50 Balancing life and work 15:46 Running social media for the company 17:17 Technology and apps 24:00 Advice for others in the industry 25:29 Advice for other entrepreneurs 28:21 Closing and contact

Jeff Gillis, founder of WineLikes, turned his lifelong passion for wine into a tech startup designed to change how people discover their next bottle. After years in the hospitality industry, Jeff realized the demanding lifestyle no longer fit the parent he wanted to be. Inspired to build something different, he created WineLikes, a social app that connects wine lovers, makes recommendations easier, and helps people enjoy wine without the overwhelm. In this episode, Jeff shares how he built the app, the role of technology in modern wine culture, and how he balances entrepreneurship with family life.   Chapters 00:00 Introduction and background 5:12 Building the app 9:50 Balancing life and work 15:46 Running social media for the company 17:17 Technology and apps 24:00 Advice for others in the industry 25:29 Advice for other entrepreneurs 28:21 Closing and contact

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Building and scaling an app: Advice from the WineLikes founder

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This episode was published on October 15, 2025.

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Jeff Gillis, founder of WineLikes, turned his lifelong passion for wine into a tech startup designed to change how people discover their next bottle. After years in the hospitality industry, Jeff realized the demanding lifestyle no longer fit the...

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