Building and Selling Cybersecurity Solutions - with Empathy

How do you develop and sell a cybersecurity solution without sensationalizing it to create fear and panic buying?Well, you need to build trust with potential customers by being empathetic of their position and the threats they are facing in their context. When you approach it from a kind and ethical place, cybersecurity is a positivity-filled and community-centered industry that functions best when people look out for each other.My guest today is Saaim Khan, founder of Jumpstart Security, a cybersecurity company based in Australia. He’s spent almost two decades in the industry and is now using his experience to help small businesses build security into their workflow. He’ll share with us how he integrates empathy when guiding small business owners on their path to security maturity. In this episode, you learn about how entrepreneurs within the cybersecurity space can practice empathy while dealing with their customers. Additionally, you hear about the differences between how small businesses and mid-sized companies approach cybersecurity solutions purchases. Lastly, you’ll learn about the role that empathy can play to move the industry forward.In this episode, you will learn:How Saaim integrates empathy into his cybersecurity business (03:45)The difference between selling cybersecurity solutions to small businesses and selling to bigger companies (05:50)How Saaim approaches the topic of cybersecurity while dealing with potential clients (05:05)How empathy can be applied to drive the cybersecurity industry forward (13:57)Connect with Saaim:WebsiteLinkedInLet’s connect!WebsiteLinkedInTwitter