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Building Authentic Action Sports Brands - Troy Michels

EPISODE · Nov 14, 2023 · 38 MIN

Building Authentic Action Sports Brands - Troy Michels

from Outdoor Industry Executive Voices · host Highline Outdoor Group | Tony O'Neill

Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of. Books discussed How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease  https://a.co/d/aeDxz3C The Ride of My Life https://a.co/d/hpiSO9o  Decodedhttps://a.co/d/hIYBdBg Highline Outdoor Group  https://www.highlineoutdoor.com/ LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/

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Building Authentic Action Sports Brands - Troy Michels

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