Building Blockchain Social Networks with Subsocial

This week, Jorrin Bruns (Polkadot Integration Specialist, Parity Technologies) is joined by Subsocial’s founder and Polkadot Ambassador Alex Siman, and Zachary Edwards, Subsocial’s content lead and community manager. Subsocial is an open protocol for decentralized social networks and marketplaces, and this episode explores the world of social networks on blockchain, through the eyes of the Subsocial team. They provide an overview of their platform and its architecture and discuss their growth strategy, targeting the non-crypto-native masses by creating a better user experience than Web 2.0 versions like Facebook. This means tackling censorship and moderation, prioritizing user sovereignty, and decentralized marketing. Finally, they consider what the metaverse could look like, and Subsocial’s part in it, and future plans to integrate with Polkadot and Kusama projects. Links Subsocial’s website Blog article about Social Finance Subsocial on Twitter Highlights 1.30 Overview of Subsocial 06:20 Consensus algorithm to secure Subsocial 11:00 The architecture of Subsocial 15:00 Potential for (over) sharing on a blockchain social network 19:00 Separating personal identity from on-chain data 24:00 Storing content on blockchain 28:15 Addressing the issues Facebook created 35:50 Voluntary ads mechanism 38:40 Growth strategy and encouraging users to join 41:40 Account compatibility across Substrate-based chains 43:15 Targeting the non-crypto-native masses 48:50 The Subsocial mobile app 50:15 Rewarding Subsocial ecosystem contributors 52:40 Evolving social networks with blockchain 54:00 ‘Social Finance’ 59:30 Integrations with ‘DotSama’ projects Special Guests: Alex Siman and Zachary Edwards .