Building Brands and Honoring Legacies

Coach Kay Transforms interviews Alicia Rutherford, the CEO of AJ's Dream. Alicia shares the story behind AJ's Dream, which she started in honor of her daughter who passed away from breast cancer. She talks about the challenges she faced as a single mother and how her children inspire her to keep going. They also discuss the lack of support from the community and the importance of staying focused and not giving up. Alicia founded Aj’s Dream to honor her daughter Arnazia, affectionately known as AJ, who bravely fought breast cancer until 2019. Aj’s Dream is her way of keeping her legacy alive, ensuring that her son Ayden and other beautiful children understand the importance of striving for greatness, no matter the challenges life presents. Visit https://www.ajsdream.com/ for her products and learn more! ***************************************ARE YOU:Someone who is just launching their business, and eager to overcome obstacles?An entrepreneur looking to sustain and scale your businesses?Contemplating entrepreneurship, or just simply feeling stuck?Click here to get The Secret to Developing an Entrepreneurial Mindset. Let us know what you think! Support the showAbout Upgraded MindsetZ - Kisha Woods - Founder and CEOKisha is an award‑winning Certified Life & Business Coach, author,  speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.Follow Kisha on Socials: *LinkedIn: https://www.linkedin.com/in/coachkaytransforms/*Facebook: https://www.facebook.com/CoachKayTransforms/*Instagram: https://www.instagram.com/coachkaytransforms/Learn more: www.upgradedmindsetz.life