Building Communities on Social Media with Allison Herrera

Join us on this episode of Make Marketing Make Sense, hosted by Josh Owen, where we delve into the art of building a thriving social media community with special guest Allison Herrera, Owner of Uptown Girl Media. Together, we explore how engagement, brand identity, and the right content strategy can transform a medical business's online presence. We discuss how blending educational content with authentic, relatable moments helps foster deeper connections, the importance of aligning your social media branding with the in-person experience, and how leveraging trending audio tracks and targeted messaging can boost your reach. Allison shares her expertise on measuring success through engagement and adapting strategies based on real-time feedback. Whether you're a marketing professional or a business owner, tune in to learn how to make your marketing make sense with us. Be sure to like, subscribe, and leave your thoughts in the comments! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. #Marketing #SocialMedia #Podcast #CommunityBuilding #Branding Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/