Building Credibility and Clarity in Moments of Uncertainty

Chief of Staff and crisis communication expert Jeff Evans shares lessons from working in the California legislature, discussing the importance of building relationships across the aisle and handling unexpected crises. He explains the difference between narrative framing and spin, and gives practical tips for leaders communicating in the first 24 hours of a crisis using a four-step framework: what we know, what we don’t know, what we’re going to do, and when we’ll update. They also cover real examples like the Boeing 737 MAX crisis, Southwest Airlines' business model changes, and handling tough school policy situations.Link Mentioned:Jeff Evan’s WebsiteGet in touch with Emily:Want to chat with Emily? Book a quick clarity call here. Free Leadership Resources LinkedInWebsiteNewsletter Who Am I?If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want. Time Stamps:01:43 Bipartisan Relationships04:17 Narrative Framing vs Spin06:55 Crisis Statement Framework08:42 Precision Builds Credibility13:47 Small Credibility Killers15:43 Clarity Precision Narrative Model19:13 Loglines and Lincoln Script22:29 Leadership Logline Basics25:18 Clarity In Crisis Comms27:41 Tone Deaf Rulebook Lesson35:16 Change Narratives And Alignment