Building Events at Scale: Tito El Khachab (Nacelle & Sandbox)

What does it really take to build an event that lasts?In this EMIT TALKS episode, Tito El Khachab, CEO & Founder of Nacelle, shares the journey behind one of the region’s most influential event platforms, from early underground parties to the global recognition of Sandbox Festival.This is not a conversation about events.It’s about decisions, pressure, and the systems behind experiences that people never see.From raising the standard of sound in Egypt to building a loyal community over years, Tito breaks down how risk, failure, and consistency shape what eventually looks like success.In this episode:Why failure is part of building anything meaningfulHow Nacelle grew from small events into a recognized nameThe role of sound, detail, and engineering in creating experiencesWhat it really takes to scale a festival like SandboxWhy loyalty matters more than going big too earlyThe balance between creativity and business