building fashion with ai + starting before you're ready

Fast fashion moves quickly, but most of us also feel the tension it creates: closets full of clothes we barely wear, trends that disappear overnight, and a growing awareness of how much waste the industry produces. In this episode of patchperfect, I sit down with Sajna Massey, founder of Couth Studios⁠, to explore what a smarter, more intentional alternative can actually look like.Sajna shares how she uses computer vision to scan global runway trends and generative AI to design new pieces that her community votes on before anything is made. We talk about what it is really like to build a slow fashion brand while working a 9 to 5, and how technology can support more thoughtful consumption rather than more mindless buying.This is the patch:how computer vision and generative AI are being used in fashion designwhy pre order models dramatically reduce wastewhat slow fashion looks like in practice, not just in theoryAt its core, this episode is about aligning what we buy with what we actually value, and realizing that innovation does not always mean more, faster, or louder.We close with a lifestyle segment on building an intentional wardrobe, rotating key pieces, and dressing for both work from home days and conference stages.If you care about style but also want to shop more consciously, this one is for you. All views expressed are my own. Follow Couth Studios! Instagram: ⁠⁠@⁠couthstudios⁠ ⁠⁠TikTok: ⁠⁠@⁠couthstudios⁠ ⁠