Building Fitcover: Nova's Entrepreneurial Journey

Ever wondered what it really takes to build a brand from nothing?In this episode, I'm talking with Nova, founder of Fitcover—the fitness-friendly makeup brand built for women who refuse to choose between performance and beauty.Nova gets raw and real about her entrepreneurial journey, sharing the highs, the lows, and everything in between. We dive deep into:🎯 Where the idea for sweat-proof makeup came from—and why it mattered 💪 The brutal challenges of product formulation and finding manufacturers 💰 Balancing limited resources while trying to grow 📱 What she learned working with influencers (and what brands should look for) 🔥 The moment she almost walked away—and what kept her in the game 🚀 Her proudest achievements and the future vision for FitcoverThis conversation is about persistence, authenticity, and building something that aligns with your mission, not just chasing trends.If you're launching a business, creating a product, or just need inspiration to keep going when things get tough, this episode is for you.🔗 LINKS & RESOURCESShop FitCover: fitcoverbeauty.com | Use code AYDA for discountFollow Nova: @novajanefit_Follow Ayda: @aydashabanzBuild wealth while building business: bosssessions.com.auPlease note: This podcast is for general informational and educational purposes only. It does not constitute financial, business, or professional advice. Always consult with qualified professionals regarding your specific circumstances.Subscribe to AY AM wherever you listen to podcasts for weekly conversations on wealth, business, and building the freedom you deserve.#AydaShabanz #AyAm #EntrepreneurPodcast #StartupJourney #WomenInBusiness #BeautyBrand #Fitcover #BusinessStrategy #InfluencerMarketing #SmallBusinessTips #WealthBuilding #FinancialFreedom