Building Great Brands through Community & Storytelling | ft. Daneel Steinmann, CEO & Founder Old School

On today's episode of Coffee, Commerce & Cabernet, Gabi and Destaney chat with Daneel Steinmann, Founder and CEO of Old School - one of South Africa's largest, and arguably most culturally influential, clothing merch brands in South Africa - now with global success! We're filming this one straight from the source in Cape Town, South Africa, to talk with Daneel about what it actually looks like to build a brand people care about.From turning community passion into a growing apparel business to balancing long-term brand building with short-term results, this conversation explores the realities behind modern eCommerce. We dive into Daneel's founder storytelling, the power of word-of-mouth, and why authenticity often becomes a brand’s strongest advantage.Beyond strategy, this episode also touches on the human side of entrepreneurship insecurity, shifting expectations, burnout, and the importance of building something sustainable rather than chasing quick wins.Connect with us:Destaney Wishon: https://www.linkedin.com/in/destaney-wishon/Gabi Viljoen: https://www.linkedin.com/in/gabriellaviljoenGuest: Daneel Steinmann https://www.linkedin.com/in/daneel-steinmann-ca-sa-03649b192/