Building Irresistibly Sustainable Brands at P&G with Virginie Helias | ESG Decoded Podcast #178

Join us for our special ESG Decoded x Climate Week NYC video series, where leading minds gathered in New York City to shape our sustainable future. Explore breakthrough ideas, bold conversations, and the urgent actions driving sustainability forward! These leaders aren’t just talking about change — they’re driving it. Each episode delivers real-world insights and inspiration you can apply to make an impact in your own sphere.Be part of the change! Stay tuned for more episodes from this exclusive series. For now, let’s decode ESG together.-Every sustainability leader starts with a purpose. For Virginie Helias, Chief Sustainability Officer at Procter & Gamble, it began with a pivotal moment: realizing that the greatest business ideas can also be good for the planet. In this episode, Emma Cox sits down with Virginie live from New York Climate Week 2025 to unpack how P&G, an iconic consumer packaged goods company, is turning bold vision into everyday reality—showing that high performance and sustainability aren’t mutually exclusive.Listen as Virginie shares her journey from marketing to purpose-driven leadership, why today’s businesses must evolve beyond moral obligation, and what it means to create value through sustainable action—even in uncertain times. Discover how P&G is redefining “irresistibly superior” products and leading with courage and impact in the ongoing journey towards a more sustainable future.Subscribe and follow ESG Decoded for more thought-provoking conversations from Climate Week NYC—your gateway to the world’s brightest sustainability minds and actionable ideas.Episode Resources: Procter & Gamble (P&G) Sustainability: https://us.pg.com/sustainability/ 50L Home Coalition: https://50lhome.org/P&G’s 2024 Citizenship Report: https://us.pg.com/citizenship/Business in the BANI World – Concept by Jamais Cascio: https://medium.com/@cascio/bani-the-world-after-vuca-40f8b10baf4 Olivier Hamant – “The School of Collaboration” Insight: https://www.inrae.fr/en/news/olivier-hamant-complexity-and-resilience Dishwasher vs. Hand-Washing: which is the most efficient method: https://www.which.co.uk/news/article/which-research-reveals-how-little-water-dishwashers-use-compared-to-hand-washing-aUDng9Y2iK8E-About ESG Decoded ESG Decoded is a podcast powered by ClimeCo to share updates related to business innovation and sustainability in a clear and actionable manner. Join Emma Cox, Erika Schiller, and Anna Stablum for thoughtful, nuanced conversations with industry leaders and subject matter experts that explore the complexities about the risks and opportunities connected to (E)nvironmental, (S)ocial and (G)overnance. We like to say that “ESG is everything that’s not on your balance sheet.” This leaves room for misunderstanding and oversimplification – two things that we’ll bust on this podcast.ESG Decoded | Resource Links Site: https://www.climeco.com/podcast-series/Apple Podcasts: https://go.climeco.com/ApplePodcastsSpotify: https://go.climeco.com/SpotifyYouTube Music: https://go.climeco.com/YouTube-MusicWatch on YouTube: https://www.youtube.com/@esgdecodedpodcast LinkedIn: https://www.linkedin.com/company/esg-decoded/IG: https://www.instagram.com/esgdecoded/*This episode was produced by Singing Land Studio About ClimeCoClimeCo is an award-winning leader in decarbonization, empowering global organizations with customized sustainability pathways. Our respected scientists and industry experts collaborate with companies, governments, and capital markets to develop tailored ESG and decarbonization solutions. Recognized for creating high-quality, impactful projects, ClimeCo is committed to helping clients achieve their goals, maximize environmental assets, and enhance their brand.ClimeCo | Resource LinksSite: https://climeco.com/ LinkedIn: https://www.linkedin.com/company/climeco/IG: https://www.instagram.com/climeco/