Building, Leading & Maintaining a High Performing Sales Team with Lesley Ronaldson, EMEA VP @ Gong

On today’s episode, we have Lesley Ronaldson, VP of EMEA at Gong, on the mic.Join trumpet CEO, Rory Sadler, and Lesley as they dive into what sales excellence really looks like – from team culture to data-driven coaching to buyer-led journeys. This episode is packed with insights from Lesley’s 25+ year career, with stories from Dell, LinkedIn, Asana and Gong.Expect practical takeaways for building high-performing, modern revenue teams that actually want to come to work.Key takeaways:Culture matters – how to build a sales floor that’s high-energy, collaborative, and truly inclusiveWhy top sellers today need to act like project managers, not pitch machinesHow Gong uses trumpet to deliver a seamless, consultative buyer experienceThe role of data in enabling coaching, visibility, and smart forecastingWhy the “hard sell” is dead – and what reps should do insteadAbout Lesley:VP of EMEA at GongFormer sales leader at Dell, LinkedIn and AsanaCulture-first leadership style rooted in empathy, clarity and accountabilityAbout trumpet:GTM Insider is a trumpet production.We help sellers collaborate with their buyers in one centralised and trackable digital space – from first call to deal close and beyond.