Building My Little Monsters | Purpose-Driven E-Commerce with Gurdeep Singh

In this episode of The Obsessed View, host Charlotte Carter speaks with Gurd Singh, founder of the sustainable children’s brand My Little Monsters. Gurd shares his inspiring journey from the world of advertising to becoming a purpose-driven entrepreneur, designing organic children’s products that put the planet — and our kids — first. From launching during lockdown to fulfilling orders from his loft, Gurd talks candidly about the realities of building a brand rooted in sustainability, without compromising on quality or style. We dive into the challenges of bootstrapping, educating consumers, the pitfalls of marketing budgets, and the mental toll of solo entrepreneurship. But above all, this is a conversation about vision, values, and using business as a force for good. We also discuss the importance of transparency, packaging innovation, and why Constant Contact’s AI-powered marketing tools are a game-changer for founders like Gurd. 🎙️ Whether you’re a parent, a product-based business owner, or just someone who cares about the future of our planet, this one’s a must-listen. Big thanks to our sponsor Constant Contact, who make it easy for small businesses to market with confidence. Listen now at: TheObsessedView.co.uk