Building SEEQ: Hannah Perez on Product Innovation, TikTok Growth, and Landing Target

Send us Fan MailWhat does it really take to build a category defining consumer brand?In this episode of Shelf Talks, I sit down with Hannah Perez, Co Founder of SEEQ, to talk about the journey from a simple product idea to becoming one of the fastest growing brands in the clear protein category.Hannah shares how saying yes to opportunities, validating the product with real consumers, and building an authentic social media presence helped SEEQ sell out its first inventory in just 45 days. We also discuss the realities of manufacturing, managing inventory, preparing for retail, and what it takes to successfully launch into major retailers like Target, Walmart, Sam's Club, and The Vitamin Shoppe.If you're building a consumer product brand, this conversation is packed with practical lessons on entrepreneurship, retail growth, and brand building.In this episode we discuss:• Why founders should say yes before they feel ready• How to validate a product before making a major investment• The TikTok strategy that helped SEEQ build early momentum• What founders should know before launching into retail• The biggest differences between selling direct to consumer and selling in stores• Retail metrics every founder should understand• How founders must evolve as their companies growWhether you're preparing to pitch retailers or looking to grow your brand beyond ecommerce, Hannah shares honest insights and actionable advice that every founder can learn from.Connect with Hannah Perez:Instagram: @hanxperezFollow SEEQ:Instagram: @seeqsupplyIf you enjoyed this episode, follow Shelf Talks and leave a review to help more founders discover the show. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book