Building Smarter Public Health Campaigns

Send us Fan MailBuilding a public health campaign shouldn’t start with what we want to say—it should start with who needs to hear it and what decisions they’re making in the moment. In this episode, we break down some of the things we think about when we create or participate in national campaigns, from pinning down primary and secondary audiences to finding the messengers they trust. We also get into why you shouldn't just use the photos you find on Google, and we close with a tip on designing for dark mode.Topics:National Injury Prevention DayStart With Audience, Not MessagesChoosing Channels And Social ConstraintsData Informs Action, Emotion Drives AttentionAudit Existing Resources And Fill GapsPartner-Friendly Assets And FormatsTone, Music, And Visuals Set EmotionJargon, Plain Language, And TrustImage Licenses: Risks And Best PracticesDark ModeLinks:National Injury Prevention Day (NIPD): https://nationalinjurypreventionday.org/NIPD Post-Event Fireside Chat (Tracy is moderating!): https://nationalinjurypreventionday.org/kickoff-webinar#fireside-chatCopyright, Creative Commons, and Public Domain: https://youtu.be/BTNI1Od5IaAReverse Image Search: https://youtu.be/3JJdFfNpaz8Google License Sorting Tool: https://youtu.be/zjVgQgm7GY8If you liked what you heard today, please consider subscribing to or following us. We also love it when you like or comment on the episode. Share it with somebody you think might like it. If you want to get in touch with us, there's a link in the show notes that will send us a text.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.orgFind CIRTC on LinkedIn, Bluesky, and YouTube.Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.