EPISODE · Oct 2, 2024 · 44 MIN
Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco
from How to Grow a CMO · host tmp
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand – and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
What this episode covers
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand – and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
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Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco
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