Building the Brand: People Don't Understand Sales with Wendi Zubillaga episode artwork

EPISODE · Mar 11, 2025 · 36 MIN

Building the Brand: People Don't Understand Sales with Wendi Zubillaga

from Strong Conversations · host Sam Marcoux, Wendi Zubillaga

Every single one of us is in sales. Many people think sales is just taking customers out for expensive dinners or rounds of golf. Sales is about relationships and connections. It is about understanding not only your customers and their businesses but also understanding who they are as people. Wendi Zubillaga, Chief Sales Officer of Citadel Roofing and Solar gives us an inside look at what it takes to build your sales brand in the building industry. https://www.linkedin.com/in/wendi-zubillaga-4631618/ https://www.linkedin.com/company/citadel-roofing-and-solar/ https://www.biabayarea.org/ https://citadelrs.com/

Every single one of us is in sales. Many people think sales is just taking customers out for expensive dinners or rounds of golf. Sales is about relationships and connections. It is about understanding not only your customers and their businesses but also understanding who they are as people. Wendi Zubillaga, Chief Sales Officer of Citadel Roofing and Solar gives us an inside look at what it takes to build your sales brand in the building industry. https://www.linkedin.com/in/wendi-zubillaga-4631618/ https://www.linkedin.com/company/citadel-roofing-and-solar/ https://www.biabayarea.org/ https://citadelrs.com/

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Building the Brand: People Don't Understand Sales with Wendi Zubillaga

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This episode was published on March 11, 2025.

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Every single one of us is in sales. Many people think sales is just taking customers out for expensive dinners or rounds of golf. Sales is about relationships and connections. It is about understanding not only your customers and their businesses...

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