Building the Netflix of Africa | Jason Njoku founder iROKO
First published
07/29/2021
Genres:
business
Listen to this episode
Summary
In this episode we chat with Jason Njoku, in one of his first interviews since announcing that iROKO will be IPOing on the London Stock Exchange in 2022. iROKO (which is often described as the Netflix of Africa) has had a number of companies under it's umbrella with the most successful being the ROK Group which was acquired by Canal+. In this episode: 0:00 - Introduction of Jason Njoku & iROKO 1:10 - The different expectations for content from users across Africa 6:53 - The magic number to prevent user churn 12:55 - iROKO's growth hacks 16:56 - The challenges producing content on the continent 19:30 - The growing popularity of non-Western international content 22:28 - The creation of, growth and hacks that resulted in the success of the ROK Group 27:32 - The ROK Groups approach to identifying talent 28:43 - iROKO's 2022 IPO 34:38 - Jason's views on the Creators Economy
Duration
36 minutes
Parent Podcast
The Creators Africa
View PodcastSimilar Episodes
Iono.Fm
Release Date: 04/02/2021
Authors: lotanna Nwose
Description: In this episode, we sit with Francois and look into Iono FM's business of revolutionalizing the audio space for radio stations and for creators in Africa starting in South Africa
Explicit: No
StartWeb Africa
Release Date: 07/15/2021
Authors: lotanna Nwose
Description: Chiamaka tells us about StartWeb Africa and how the website builder is helping people get their work out there and go online in Africa, and the thoughts they had during their journey so far, she also mentions plans of supporting creators who can make a living using the platform, enjoy
Explicit: No
Behind The Bio
Release Date: 03/08/2021
Description: Pioneers VS Pretenders is a show for progressive & impactful conversations around creative culture, digital hustle & the life and era of creators in Africa.
Explicit: No
How To Work With Brands - Sibahle Nyhila
Release Date: 02/20/2020
Description: Pioneers VS Pretenders is a show for progressive & impactful conversations around creative culture, digital hustle & the life and era of creators in Africa.
Explicit: No
Similar Podcasts
Pioneers VS Pretenders
Release Date: 08/30/2020
Authors: Lutcha
Description: Pioneers VS Pretenders is a show for progressive & impactful conversations around creative culture, digital hustle & the life and era of creators in Africa.
Explicit: No
#SupportLocal #HouseMusic
Release Date: 04/08/2021
Authors: Prince Molapo
Description: A selection of quality deep house from South Africa and other African countries. A share of information of where to purchase the songs and how to support the creators of the music.
Explicit: No
Spotlight!
Release Date: 08/20/2020
Authors: africateenscity
Description: Welcome to spotlight! This show is brought to you by Africa Teens City creators of Africa Teens Summit. Spotlight is a gathering of the continent’s remarkable teenagers changing their community, the motherland continent and the world for good. We bring together the brightest teen inventors, innovators, advocates, entrepreneurs, entertainment personalities, sport and technology personalities to share ideas that will transform the continent of Africa positively. This show was created to inspire, motivate and educate.For more information email africateenscity@gmail.com
Explicit: No
The Creators
Release Date: 04/04/2021
Authors: Послушайте!
Description: Подкаст о том, как думать нестандартно и смотреть на задачи по-новому. Ведущие подкаста креаторы Александр Козлов и Анна Ягода разбираются, что же такое креативность на самом деле, и приглашают в гости людей творческих профессий.Подкаст от студии «Послушайте!»inst: @listen.podcasts
Explicit: No
The Creators
Release Date: 04/26/2021
Authors: Послушайте!
Description: Подкаст о том, как думать нестандартно и смотреть на задачи по-новому. Ведущие подкаста креаторы Александр Козлов и Анна Ягода разбираются, что же такое креативность на самом деле, и приглашают в гости людей творческих профессий.Подкаст от студии «Послушайте!»https://t.me/listenpodcasts
Explicit: No
The Real Africa
Release Date: 04/27/2021
Authors: Mr. E. A Thompson
Description: The Real Africa: the power and the true Africa.
Explicit: No
Better With Paul
Release Date: 08/13/2020
Authors: Paul C. Brunson
Description: Better With Paul is a podcast, newsletter and community for everyone who values legacy, culture and financial freedom. Each week, Paul unpacks and explores business, relationship and health lessons from the journeys of innovators, entrepreneurs and creators from the U.S., UK, Caribbean and Africa.
Explicit: No
UMOJA
Release Date: 04/30/2021
Authors: Émilie Mandengue; Félicia Cá; Marie Tanou
Description: *The UMOJA podcast is a conversation on Africa and its diaspora. It is meant to give the microphone to students, creators, and in-depth researchers to tackle day-to-day African experiences, their merits and challenges. The podcast is affiliated with the African Studies Students' Association (ASSA) at McGill.*
Explicit: No
Creators
Release Date: 10/20/2021
Authors: Breiner Isaac Medrano Romero
Description: Pláticas entre compas sobre diversos temas de interés juvenil.@breyrmedrano
Explicit: No
Creators
Release Date: 09/25/2020
Authors: Sean
Description: Content Creation Ideas and Guides for Creator
Explicit: No
Creators
Release Date: 04/05/2021
Authors: Sala Yoshida
Description: The Creators is a podcast by The Creative Exchange. The Creative Exchange is a social media agency and content studio based in Brooklyn. On the Creators, you can listen to interviews with creatives and social media marketers working with your favorite consumer brands, hosted by Anna Sullivan.
Explicit: No